Ultra Librarian

The Ask

EMA Design Automation was mainly known for being a provider of Cadence EDA software solutions and support. The goal was to launch a new company subsidiary that appealed to the entire EDA industry instead of just Cadence software users.

The Answer

A mix of PR, print, digital, SEO, and email contributed to the very successful launch of Ultra Librarian. A bold visual language of duotone PCB design images was paired with precise copywriting to create a brand launch that stood out in the industry. Engineer interest was immediate, and quickly led to component manufacturers courting Ultra Librarian to get their products in front of the engineers.