The Ask

Smash It Sports had been dominating the online marketplace for baseball and softball sports equipment. When they decided to open their retail location, they knew it had to make an impression. 

The Answer

Today's baseball and softball athletes use bright and boldly designed equipment to leave an impression on the field, and on social media highlights. Smash It specializes in creating sports equipment that stands out. I pitched a graffiti style graphic theme for the store that was bold and vibrant. The client loved it. I provided art direction and oversaw production for the entire set of graphics.