The Ask

OrCAD PCB Design software has been an industry mainstay for 40 years. Despite OrCAD's reputation and long history of success, younger competitors were continually attempting to steal market share.

The Answer

With such a long history in the PCB industry, OrCAD has achieved a level of market saturation that younger competitors have not. This market saturation is accompanied by a level of trust that competitors can't match. When the stakes are high, PCB designers trust OrCAD to deliver reliable design solutions. Few market segments require standards higher than the aerospace, medical, and automotive industries. As a testament to OrCAD's reputation, the top ten manufacturers in all of these industries trust OrCAD as their PCB design tool.