The Ask

Point Blank creates products that are used by the men and women of the military and law enforcement. These end users deal with the gritty reality of life on the streets and in combat zones.

The Answer

Create an exhibit that allowed Point Blank to display their range of products in a way that aligned with their brand values and visuals. Key product segments were given their own display areas in a dynamic layout that allowed for easy product handling and inspection. I teamed up with exhibit designer Steven Velasquez and created gritty visuals that utilized the Point Blank brand colors while also recognizing the reality of where and how their products will be used in the real world situation.