The Ask

A new OrCAD release brought exciting new advanced PCB design capabilities. Highlighting these new features in a way that created buzz and excitement was key to meeting lead generation and sales goals.

The Answer

From both a functional and aesthetic standpoint, high end PCB design deserves to be celebrated as an artform. Custom 3D renderings were created to kick off this ad campaign and showcase the work of PCB designers for the art that they create. Select photography was chosen and manipulated as needed to visually convey new OrCAD product features in visually striking ways.